We’re celebrating a decade of making dreams come true with Waypoint. It seemed only fitting to speak to some of the designers who contributed to our success. We sat down with several inspiring Waypoint designers who embrace living life with style. Here’s what Craig Couture and Scott Trainor had to say about translating things you love into the perfect space.
The only thing better than one award-winning designer is a whole team of them—and that’s what you get with Cypress Design Co. For this team, collaboration is everything. The bottom line is, when it works, it works. It seemed only fitting that we speak to not one, but two designers. Here’s what Scott and Craig had to say…
How do you start the design process to help customers articulate their design goals?
We intentionally start the process in the customer’s home to measure and understand their design aesthetic. We use a checklist to determine how they plan to use the new space. We take directive from the customer to drive the process, then edit their thoughts into the space. To ensure the best designs for our clients, everyone in our office sees every design. We bounce ideas off one another and share feedback. We all have different strengths and weaknesses, and we play well together in the sandbox—it really strengthens our designs.
How does Waypoint help you achieve your remodeling goals?
We start almost every design project in Waypoint’s 2020 catalog because it’s easy to navigate, plan, visualize and digest. Waypoint works really well in multiple spaces for budget, style and quality. We recently completed a project in which we used Waypoint in the master bathroom, basement, half bath and mudroom area. The same cabinets translated nicely in multiple spaces and created individual identities for each. Waypoint allowed us to create unique furniture pieces, like a vanity, entertainment center and wet bar. Because they have a range of offerings, we can accelerate the decision-making process and personalize their selections with accessories like molding buildups and legs. Waypoint also offers universal access cabinets, which are, without modification, helpful for Universal Design.
What role does social media play in your business?
We do a ton of social media, so it plays a huge role in our business. It really helps to promote our identity for networking and even referrals. Personally, we also use it quite a bit to keep up with product knowledge, inspiration and the latest design trends. In terms of our business, it’s great to have customers follow you and make comments on posts, which generate leads.
What’s the greatest achievement or measure of success?
Craig: I was really proud to be named one of the 2017 NKBA 30 Under 30 honorees.
Scott: Winning Waypoint’s Showcase Your Space contest, not once but twice, was incredible. Winning awards is great but getting positive recognition from customers is even more rewarding. We get a lot of repeat business from word of mouth, which is a huge compliment.
This team of talented designers is remodeling New England one award-winning design at a time!
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Meet The Designer
As lead Kitchen and Bath Designer for Waypoint Living Spaces®, my goal is to become a partner and support you in the creation of beautiful living spaces. As a busy mother of two, I have a true understanding and appreciation for a well-designed, functional space. That's why I'm here - to deliver expert support and content that makes your job easier. Together, let's achieve exactly what you have in mind!
Jennifer LeMarr, CKBD
Certified Kitchen and Bath Designer