In 2003, Frank Canova brought his technology and engineering expertise to the family business his father founded 21 years prior, and he’s never looked back. And, he’s even learned a little woodworking along the way. As the president of Diablo Valley Cabinetry, Frank’s greatest satisfaction comes from creating something real that families can enjoy for many years to come.
Tell us something about yourself that your customers would be surprised to know.
Surprisingly, my background has nothing to do with woodworking, cabinetry or construction. My wife’s father had a really nice woodshop, so I started doing woodworking with him. I inherited his tools, and I’ve just tinkered with them over the years. My woodworking experience has helped me understand what our customers want and the challenges they face. With this experience, my designs have moved well beyond paper. I have a new appreciation for the time involved in installation. My perspective really sets everyone up for success.
How has the role of the kitchen changed since you’ve been in the business?
It’s a whole new world. Traditional kitchens are gone. The kitchen has moved beyond a place for cooking and storage. The walls have come down creating much more space and it’s become the heart of the home. I have two girls, and the majority of our family time is spent in the kitchen. Whether it’s doing homework, baking cookies, or entertaining friends, we all congregate in the kitchen!
For you, what’s the biggest compliment or measure of success?
When a remodeling project is over, I really enjoy hearing the homeowners gush. It’s incredibly rewarding to know they are satisfied. That’s the end product for me. The remodeling business demands that we connect with our customers in a very real way. I get a big charge out of knowing their family will gather there for the next 15-20 years and I feel proud knowing the results are lasting. On top of that, I see our whole team is proud. It’s a great feeling!
What current design trends do you envision standing the test of time?
A simple look is a lasting look. Merging traditional and modern styles, I often use a 410 (Shaker) door to create a transitional look. It’s lasting because, as the years go by, it’s flexible. If you have a simple palette, it won’t look dated in five to ten years. This allows the homeowner’s personal style to evolve. It’s more dynamic and they’re not locked in to a short-lived look that can only be changed by remodeling the whole kitchen.
Frank’s aspirational goals ensure his lasting career.
As lead Kitchen and Bath Designer for Waypoint Living Spaces®, my goal is to become a partner and support you in the creation of beautiful living spaces. As a busy mother of two, I have a true understanding and appreciation for a well-designed, functional space. That's why I'm here - to deliver expert support and content that makes your job easier. Together, let's achieve exactly what you have in mind!
Jennifer LeMarr, CKBD
Certified Kitchen and Bath Designer